Creative technology for live events

Creating experiences that work.

Generative AI activations, show visuals and on-stage demos for Adobe Summit, Adobe MAX and Cannes Lions. Built to hold up when thousands of people are watching.

Cue 09 · GoFirefly CameraTimes Square Takeover · New York · May 2026Cue 08 · GoSocial / Photo VisualizationAdobe Summit · Las Vegas · Mar 2026Cue 07 · GoFirefly VisualizationAdobe MAX · Los Angeles · Oct 2025Cue 06 · GoAdobe x Coca-Cola ActivationCannes Lions · Cannes, France · Jun 2025Cue 04 · GoEveryone's an ArtistAdobe Summit · Las Vegas · Mar 2025Cue 03 · GoFirefly Video CreationAdobe MAX · Miami · Oct 2024

Activations 09

The tools change. The job doesn't.

From Times Square to the keynote stage: the things I've built for Adobe's flagship events, newest first.

  1. 09Firefly CameraTimes Square Takeover · New YorkMay 2026HTML / JavaScript / Adobe Firefly APIs
  2. 08Social / Photo VisualizationAdobe Summit · Las VegasMar 2026TouchDesigner
  3. 07Firefly VisualizationAdobe MAX · Los AngelesOct 2025TouchDesigner
  4. 06Adobe x Coca-Cola ActivationCannes Lions · Cannes, FranceJun 2025HTML / JavaScript
  5. 05Social / Photo VisualizationAdobe Summit · Las VegasMar 2025TouchDesigner
  6. 04Everyone's an ArtistAdobe Summit · Las VegasMar 2025HTML / JavaScript / Adobe Firefly APIs
  7. 03Firefly Video CreationAdobe MAX · MiamiOct 2024TouchDesigner / Adobe Firefly APIs
  8. 02Adobe MAX Aquarium LoungeAdobe MAX · San DiegoNov 2016Unreal Engine / Adobe Capture
  9. 01Adobe Summit 2016 Social VisualizationAdobe Summit · Las VegasMar 2016Processing / Millumin / Spyder
20
years at Adobe
457 ft
widest screen I've built for
50
projectors on that one screen
24M
pixels, give or take
Serge Jespers in a concrete parking garage, hands in his pockets

About

Belgian in Las Vegas. Behind the screens at Adobe.

I've been at the intersection of creative technology and live events for most of my career. These days that mostly means building generative AI activations for Adobe's flagship events, and managing on-stage executive demos and production setups.

More about me

Archive

Earlier design work.

Album artwork, tour merch and campaign design for Andy Allo, and the odd team sketch challenge.

Contact

Planning something live?

Activations, show visuals, a demo that has to work the first time, or just comparing notes on running AI at scale: drop me a line.