Are we in the era of "good enough"?

The iPhone Duo is heavy. It dropped Face ID. No telephoto. It gets warm.

And here’s the part that gets me: Xiaomi, although banned in the US, launched a foldable two days earlier in basically the exact same shape. It has a periscope telephoto. Better selfie camera. It’s lighter. It’s cheaper.

So “you can’t fit that in a foldable” isn’t the reason. Apple decided what made the cut, shipped it, and people lined up around the block anyway.

I don’t think that’s laziness. I think it’s the clearest example yet of “good enough” as a strategy. When people trust you, they buy the direction, not the spec sheet.

I often live in this world. Event dates don’t move. When doors open at 9am, the activation is either running or it isn’t. So at some point you stop asking “is it perfect?” and start asking “what’s the one thing that has to work when someone walks up to it?” That gets all the polish. A lot of times, the rest gets “it’ll hold.”

The difference is Apple has decades of goodwill to spend when v1 is rough. Most of us don’t. Ship something half baked without that cushion and nobody sticks around for v2.

Where do you draw that line in your work?