Cue 09

Firefly Camera

Step up, get your picture taken, pick a style, and see yourself reimagined with Adobe Firefly, on a curved LED wall in the middle of Times Square.

Serge Jespers in front of a curved LED wall in Times Square showing his Firefly portrait, captioned Created by Serge Jespers, Created with Adobe Firefly

Event: Times Square Takeover
Location: New York
Date: May 2026
Technology: HTML, JavaScript, Adobe Firefly APIs

A Firefly photo booth for the busiest crossroads in the world. Visitors take a photo, choose a style, and Adobe Firefly turns them into a new portrait that lands on the big curved LED wall next to them.

Firefly Camera didn't stay a one-off. It became a template: one codebase, deployed per event from its own configuration, with a shared admin console for moderation and analytics, so the next event is a new config instead of a new build.